Market

Market Opportunity
B2B self-serve, non-enterprise QA automation platform for product teams

1. Top-down market overview & strategy

The global automation testing market is projected to grow from USD 41.67 billion in 2025 to USD 169.33 billion by 2034, expanding at a CAGR of 16.90%.reference

Our strategic focus is on three key regions that represent a combined 69% of this global market: Europe, Latin America, and North America.

Region breakdown (2025)
Share and estimated value
RegionShareEst. value 2025 (USD B)
North America40%16.7
Europe22%9.2
LatAm7%2.9

2. Bottom-up market calculation

To calculate the bottom-up market, we consider the developer population. Many teams don’t have a QA specialist but still perform QA within the team; the best proxy is anyone building web-facing products.

Web App Focus (62%): Web app developers account for 62% of total developers. This is where QA activity delivers the most value.source

Team Ratio (5:1): Mid-market teams average 5 developers per product team. Every 5 developers roughly map to one web interface/account.sourcesource

ARPA : €2460

TAM
€6,344,832,000

Applying 62% web focus and 5:1 team ratio → 2,579,200 web product teams

SAM
€3,213,901,440

Target countries' web developer teams: 1,306,464

SOM
€128,299,824

Penetration: 5% Europe/LatAm, 2% North America

Regional totals
Developers and estimated web product teams
RegionDevelopersWeb product teams
North America3,540,000438,960
LatAm896,000111,104
Europe6,100,000756,400
Web developers' team in target countries—1,306,464
Country breakdown (target)
Developers and web teams
RegionCountryDevelopersWeb product teams
North AmericaUS3,170,000393,080
North AmericaCanada370,00045,880
LatAmBrasil680,00084,320
LatAmMexico216,00026,784
EuropeGermany873,398108,301
EuropeFrance813,500100,874
EuropeNetherlands320,00039,680
EuropeItaly314,00038,936